Enter the German market with no compliance surprises.

The layers of market-entry compliance

Selling goods or services in Germany carries a compliance layer independent of setting up a company. On the product side, CE and safety rules together with GPSR — since December 2024, for products sold from outside the EU, a responsible person established in the EU must be appointed and their name and address must appear in listings; marketplaces are removing non-compliant listings —, packaging and recycling registrations (VerpackG/LUCID; with PPWR, an authorised-representative requirement for non-EU sellers from August 2026), and electronics and battery registrations; on the sales side, consumer and distance-selling rules, price display, and advertising limits; and on the data side, the GDPR framework are all engaged at once.

In areas such as food, cosmetics, medical devices, chemicals and financial services, additional notification and authorisation regimes apply. A launch carried out without mapping your sector carries both recall and penalty risk.

From mapping to launch

We apply a four-step routine. Product-channel-sector map: which product enters the market through which sales channel, under which additional regimes. Registration plan and execution: LUCID for packaging, ElektroG for electronics and BattG for batteries, together with documented appointment of the EU-established responsible person. German-language text set: labels and mandatory disclosures, instructions for use and the distance-selling texts are prepared from a single source. Post-launch monitoring: regulatory changes are written into an annual checklist, and if a competitor warning (Abmahnung) arrives, the defence line responds within the short reply windows. Deliverables: the compliance map, registration files, the text set and the checklist. One production, two market files: because the regime of Türkiye's Product Safety and Technical Regulations Law No. 7223 already applies at home, the technical file is built once and speaks to both markets — with the e-commerce picture consolidated in our International E-Commerce focus.

One production line, two market files

The service is used most by e-commerce brands selling through marketplaces and D2C channels, by manufacturers entering Germany through a dealer or a distributor, and by exporters of digital services. Because the regime under the Product Safety and Technical Regulations Law (No. 7223) already runs on the Turkish side, the technical file is built once and speaks to both markets: the Turkish and the German obligations for the same product are tracked in a single matrix. Where the channel is e-commerce, the whole picture — from the VAT registrations through to the platform rules — comes together in our International E-Commerce focus area.