Establishing a distribution network in Türkiye
Establishment of a distribution network, competition compliance and payment, delivery and brand protection structure for a German consumer goods brand entering the market in Türkiye and the surrounding region.
Balancing commercial speed and compliance in a new market entry
While seeking to enter the Turkish market quickly, the client had to simultaneously manage distributor selection, competition law, brand protection, payment security, and product liability risks.
The design targeted not only the initial distributorship agreement but a flexible commercial architecture that would allow for future regional expansion.
Our Approach
Keeping the commercial objective at the centre, we broke the legal risks into measurable steps.
01 · Market Map
Distributorship, agency, and representation options were compared along with their legal and commercial consequences.
02 · Contract Architecture
Sales targets, exclusivity, payment security, brand usage, and the termination arrangement were clarified.
03 · Competition & Compliance
Price, territory, and customer restrictions and the reporting flow were designed together with competition compliance.
Timeline
The main phases of the process.
Scalable market access structure
The brand entered the Turkish market in a controlled manner; the distributorship agreements were standardised to support future regional expansion.
- A distributorship agreement set
- Competition compliance checklist
- Brand and product liability provisions
- A modular structure for regional expansion
Services Involved in This Matter
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First, we clarify the commercial objective, risk appetite, timeline, and the decision-maker's needs. Then we break the work down into legal analysis, document/contract structure, and implementation steps, and manage the process through a single point of contact.
Due to the legal profession's duty of confidentiality and client privacy, the files are anonymised. In a meeting, we can describe our comparable experience more concretely, within the limits of confidentiality.
In a brief preliminary meeting, we gather the objective, existing documents, parties, time pressure, and critical risks. Then the scope, team, timeline, and fee model are clarified.
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