The GPSR is a directly applicable regulation that applies from 13 December 2024. For shops selling from Türkiye into the EU it has three practical consequences: appointing a responsible person in the EU, mandatory information blocks in product listings, and traceability/recall processes aligned with market surveillance. Marketplaces have begun to look for this information and to remove incomplete listings.
Overview
The General Product Safety Regulation (GPSR) replaces the 2001 Directive and re-establishes consumer product safety in the EU for the e-commerce era. Because it is a regulation, it requires no transposition into member states’ domestic law; it has applied directly across the entire EU since 13 December 2024 and also covers “ordinary” consumer products outside the scope of CE marking.
The critical rule for non-EU sellers: the responsible person
A product cannot be placed on the EU market without a responsible economic operator established in the EU (a manufacturer, importer, authorised representative or, under certain conditions, a fulfilment service provider). For stores selling directly to consumers from Türkiye, this most often means an authorised representative agreement. The responsible person’s name, address and electronic address must appear on the product/packaging and in the online listing.
The critical point for e-commerce sellers
Marketplaces have added GPSR fields to their listing templates and have begun removing non-compliant listings. The absence of the manufacturer + responsible person block in your listings is an externally scannable gap and a risk of lost sales.
Online sales rules
Listings must display, visibly to the consumer, the manufacturer’s identity, the responsible person’s details, information identifying the product (type/batch/model) and any required safety warnings. The warnings must be in a language the consumer of the targeted member state can understand. Providers of online interfaces also have obligations to respond promptly to Safety Gate notifications.
Accident reporting and recall
Serious safety incidents are reported through the Safety Business Gateway; in recalls, obligations apply to reach consumers directly, offer at least two remedy options (repair/replacement/refund) and document the process.
Roadmap for Turkish sellers
(1) Clarify your product range’s GPSR scope and its relationship with existing CE regimes; (2) set up the authorised representative structure and draft its agreement with a liability/recourse framework; (3) add the mandatory blocks to your listing templates; (4) reflect the traceability and recall procedure in your supplier agreements. This setup should be run in a single plan together with your packaging registrations and e-commerce compliance framework.
Sanctions
Sanctions are set by the member states; market surveillance authorities may impose a sales ban, a recall order and a fine. In practice, the first sanction comes from the marketplace: listing removal and account suspension. The commercial value of compliance lies precisely here — in the ability to sell without interruption.
Related content
Our Germany market and regulatory compliance service handles GPSR setups; our supplier contract architecture takes on the traceability layer.
