Reinstating a suspended marketplace account
When the account of a client selling on European marketplaces was suspended on verification grounds, sales were restarted through analysis of the reason code, a complete verification file, and an appeal grounded in the P2B rules.
A sales operation halted overnight
The account was suspended on verification grounds during a period of heavy order volume; each day placed direct pressure on stock and cash flow.
Rather than panicked appeals, the root cause had to be diagnosed correctly and a complete file submitted in a single attempt — weak appeals make subsequent attempts harder.
Our Approach
Keeping the commercial objective at the centre, we broke the legal risks into measurable steps.
01 · Reason Analysis
The real cause was identified by examining the suspension notice, the account health history, and document consistency.
02 · Verification File
Registry, tax, bank, and address documents were presented in a single consistent package, with gaps and inconsistencies resolved.
03 · P2B Appeal
A written appeal process was conducted, relying on the platform's obligations to give a statement of reasons and to provide an appeal mechanism.
Chronology
The main phases of the process.
Reinstatement of the account and a lasting compliance regime
The account was reinstated, and a lasting account-health regime was established, consisting of the verification file, listing compliance and an appeal protocol.
- Reopening of the account
- Making the verification file permanent
- Elimination of listing risks
- An appeal protocol for future suspensions
Services Involved in This Matter
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Related Areas of Expertise
The practice and focus areas engaged on this matter.
Sectors
The sectors in which we most frequently advise on matters of this kind.
E-Commerce
Advisory on consumer rules, KVKK/GDPR, tax, platform compliance and brand protection across marketplace, direct sales, subscription and cross-border sales processes.
Explore →Retail
Lease, franchise, consumer, advertising, supply, employment law, and data processes for retail chains and brands.
Explore →Related Publications
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The Team on This Matter
Our multilingual team handling the matter.
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First we clarify the commercial objective, risk appetite, timeline, and decision-maker needs. We then break the work into legal analysis, document/contract structure, and implementation steps, and manage the process through a single point of contact.
Because of the attorney's professional duty of confidentiality and client privacy, matters are anonymised. In a meeting, within the limits of confidentiality, we can describe our comparable experience more concretely.
In a short preliminary meeting, we take in the objective, the existing documents, the parties, the time pressure, and the critical risks. We then clarify the scope, team, timeline, and fee model.
Let's set the strategy early in a similar dispute.
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