Most programmes use both together: a criminal complaint cuts off the flow through raids and seizure, while a civil action produces damages and a permanent injunction. The sequencing is built around the state of the evidence.
Scale affects the choice as well. Infringement of a trade mark right is an offence under Article 30 of the Industrial Property Law (No. 6769), carrying one to three years’ imprisonment and a judicial fine, and it is prosecuted only on complaint — which in most files is precisely what accelerates a negotiation. The civil action, by contrast, gathers the determination of the infringement, its cessation and the damages under a single roof.
Shall we apply this matter to your situation?
Tell us your specific situation in a few sentences; we'll assess it with the right team.