SSS · Data Contracts & Licensing

Can we freely sell anonymised data?

If it is genuinely anonymous, it falls outside the scope of KVKK/GDPR; however, the re-identification risk must be tested technically. The claim of being “anonymous” is the assumption that…

Updated · July 20261 min readCategory · Data Contracts & Licensing
Short answer

If it is genuinely anonymous, it falls outside the scope of KVKK/GDPR; however, the re-identification risk must be tested technically. The claim of being “anonymous” is the assumption that fails most often.

If it is genuinely anonymous, it falls outside the scope of KVKK/GDPR; however, the re-identification risk must be tested technically. The claim of being “anonymous” is the assumption that fails most often.

One more gate sits before resale even when anonymisation genuinely holds: your customer contracts and platform terms may still bar using or selling the data, whatever its legal status under KVKK/GDPR. Check those restrictions alongside the re-identification test — a dataset can be lawfully anonymous and still contractually off-limits to monetise.

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This content is for general information only and does not constitute legal advice. Please contact our team for an assessment of your specific circumstances.
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