You are liable towards the consumer in your capacity as seller; supplier delays or defective products are your risk. By tightening the recourse, stock and delivery undertakings in the supplier contract, we make the model sustainable.
The key point is that consumer-law duties travel with the seller and cannot be shifted onto the supplier by contract: the buyer’s right of withdrawal, conformity and warranty claims, and product-safety obligations remain yours even though you never handle the goods. A strong supplier contract lets you recover those costs internally, but towards the customer and the authorities the seller remains the responsible party.
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