SSS · Anti-Counterfeiting

Marketplace listings get taken down, but new ones keep appearing; what should we do?

You should move from one-off complaints to a repeat-infringer strategy: seller-based tracking, requests for account sanctions from the platform, and court action against the major sellers.…

Updated · July 20261 min readCategory · Anti-Counterfeiting
Short answer

You should move from one-off complaints to a repeat-infringer strategy: seller-based tracking, requests for account sanctions from the platform, and court action against the major sellers. With a monitoring subscription, new listings are caught early.

You should move from one-off complaints to a repeat-infringer strategy: seller-based tracking, requests for account sanctions from the platform, and court action against the major sellers. With a monitoring subscription, new listings are caught early.

The real leverage is the platform’s own obligation: the e-commerce legislation requires a marketplace to act promptly on notices of intellectual property infringement and to stop the activity of a repeat infringer, so framing your notices as a file built on that duty — rather than as another individual complaint — is what turns the take-down-and-repost cycle into closure of the seller’s account. Beyond that, reach the source and not just the listings: trace the seller networks and act against the supplier or manufacturer feeding them, so removals stop being a treadmill. Preserve test-purchase samples and their delivery records as evidence, since a court case against the principal sellers needs proof that survives their disappearing accounts.

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This content is for general information only and does not constitute legal advice. Please contact our team for an assessment of your specific circumstances.
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